More than a century after the Maxfli name first became part of golf, one of the game’s great heritage brands is preparing for a significant Australian return.

For older golfers, it is a name synonymous with Greg Norman, major championships and some of the finest players of an extraordinary era. For a new generation, Maxfli is becoming something different again: a performance brand with history, credibility and a growing presence at the highest level of the game.

There are names in golf that immediately transport you to another era. The familiar logo, the boxes of balls behind the counter, the equipment and bags, and most importantly, the players who used them. Maxfli was once everywhere, intertwined with Australian golf through Norman, Craig Parry, Graham Marsh and Robert Allenby.

But this story is more than nostalgia. Maxfli is writing another chapter: one that connects more than a century of golf history with a new generation of players. PGA Tour star Ben Griffin and major champion Lexi Thompson have put Maxfli back into the conversation.